Fragrance Lab installation located in London

Fragrance Lab installation located in London

Commissioned by Selfridges and created in partnership with The Future Laboratory and Campaign, Fragrance Lab offers a tantalising glimpse into the future of in-store retailing, where customers’ habits, preferences and tastes, as well as their physical interaction will be used to develop a personalised service or product.

A compelling alternative to the screenbased activity of online shopping where the browser is removed from the merchandise, in Fragrance Lab the consumer’s physical presence informs the alchemy of the fragrance to offer a more meaningful consumer experience. Fragrance Lab is a much more ambitious iteration of an earlier project by The Future Laboratory and Campaign, ‘Sweet Shoppe’ (2011), which was presented as a curated personal journey to source the perfect sweet.

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Lan Nguyen

With the passion to write and the mission to build as a Civil Engineer, she gloriously combines both fields to open more windows for learning and doors for development. It has been her big dream to own a home with the touch of Green Architecture and the simple elegance of Modern Minimalist Interiors.

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